Owner: @Sacha Uzan ([email protected]) Last updated: 15/04/2025

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This page includes includes 100 prompts that you can use in your GTM strategy for web-based intelligence gathering, tailored to GTM use cases across sales, marketing, partnerships, strategy, and competitive analysis

Ideal for 👉 Sales & Marketing Team 👉 GTM Engineers 👉 RevOps 👉 Tech team

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On this page

🛠️ How to Get the Most Out of These Prompts

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These prompts are designed to give you instant leverage. Whether you’re:

• Personalizing outbound emails
• Enriching your CRM
• Automating research workflows
• Qualifying leads
• Benchmarking competitors
• Powering an AI agent or RAG workflow

👉 These prompts can be your building blocks.

Still, to maximize value, we highly recommend that you build upon the prompt by:

• 🧩 Being specific about what you’re looking for — clarify the data points you want.
• 🧠 Guide the AI on how to analyze them and how to present the output.

For example, instead of writing:

“Analyze the company website to determine its GTM motion”

Refine it to:

“Analyze the company’s homepage, pricing page, and sign-up flow to determine if it follows Product-Led Growth (PLG) or Sales-Led Growth (SLG). Use criteria such as self-service signup, free trials, or demo CTAs. Return a 3-sentence conclusion with your reasoning.”

👉 This helps our systems not just retrieve data — but generate business intelligence you can act on.

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⚡️ The 100 prompts you need for your GTM Strategy

🧠 Competitive Intelligence Prompts

• Map a competitor’s value proposition from homepage and product pages
• Monitor product prices from competitors websites
• Analyze a competitor’s strategy from its website
• Identify a company’s ICP from homepage, use cases, and blog posts
• Benchmark feature differences across competitors’ pricing tiers
• Identify a competitor’s tone of voice from its LinkedIn posts
• Extract case studies from a competitor’s website and summarize impact
• Find third-party integrations offered by a competitor
• Reverse-engineer a competitor’s go-to-market motion from web content